手机摄影广告《奶奶的日常》创作报告-新闻与传播专业论文.docxVIP

关键词：手机摄影广告 关键词：手机摄影广告 广告创作 空巢老人 万方数据 SI删ARY SI删ARY REPOI汀OF』旧删7V!D2l捌百L硒E ABSTRACT China Advertising Festival Student Academy Award is one of the most well—known competition to domestic advertising students and also the highest participation．It is the highly prized to win Golden，Silver，Bronze in this National Creative Festival．Until 20 1 5，Academy Award has been successfully held 1 3 sessions．In addition to conventional planar,film and television， copywfiting，mobile photography contest，graduation design competition have been added，which provides a broader and more diverse combat platform for students．I created the mobile phone photography,advertising work My Grandmas Daily stand out in the vast majority of works，and won the the gold medal of the first Gionee mobile phone photography competition．The work mainly in the granddaughters perspective to show grandma’S daily life，reflects the living conditions of millions of Chinese empty nesters groups，caned on people to care for the elderly mental health which corresponds to value orientation of Gionee mobile phone． Experience is very valuable for both work and study．It is a product of 万方数据 practice，is practice，is helpful for US to understand things，clear thinking，to promote the work，SO we should be learning on the job，summing up the study，do not waste this intangible wealth．I have been the third time to participate in the Academy Award，always brings fresh new ways of thinking．This paper combs the award-winning works of creation，including prophase creation strategy interpretation，creative sources，creative works of the mid implementation process in details，differences between photography and mobile phones mobile advertising photography．Considering how to use the mobile phone to capture the details of life，associating the grandmother’S Daily with maintenance of empty nest elderly mental health and’effective countermeasures． KEY WORDS：Cell phone photography advertisement；Advertisement creation；Empty nester