品牌嫁接中小啤酒企业的生存与发展之道.docVIP

品牌嫁接一中小啤酒企业的生存与发展之道 Faced with these years of Chinese beer industty, it can be described as bustling? Foreign beer is not reconciled to the defeat at the end of last century. Large domestic beer enterprises to adopt the strategy of low cost in the enclosure movement, price war, the Chinese beer market situation is: to form city nightclubs consumption characteristics of the market for foreign brands to occupy, catering and mass consumer market is characteristic of strong regi onal beer brands dom in ate: what is more than Yanjing Beer not near foreign tycoon, these domestic factories have a strong regional beer brand married or outreach, make money smoothly done or easily solved the problem. Who is short of money and no dominant market of small and medium-sized beer manufscturers almost have to be married to no ugly point, coupled with the recent price of wind blowing raw materials, for them it is one disaster after another? In addition, the state regulations, since 2005 beer brewery quota water use, leading to the cost of beer manufacturers will increase by 3% Faced with such a cruel market environment, how to survive and become a small and medium-sized beer enterprises need to solve the problem urgeritly. Adopting brand grafting strategy to enter the city food and beverage market is the way of survival and development of Chinese small and medium beer enterprises? One of the main reasons for the current small and medium-sized beer manufacturers is that the products are not well-known, and can not be favored by consumers, so that sales can not be opened, especially in the urban market is no one cares? However, in all the city China at present, due to relatively fast these years of economic development, the rapid development of the catering industry, resulting in a large number of influential in the local restaurant chain shops, like Beijing Quanjude, Tianjin, Chongqing and Hot pot Goubuli, national chain Yonghe, such as KFC and McDonald，s. Small and medium-sized be