外国企业发展战略书资料.pptVIP

* The process of Delphi Technique Select a panel of experts; Ask experts to make a forecast anonymously Compile the answers and give feedback to the experts; Ask experts to make new forecast; The process may be repeated several times; A convergent opinion appears * Questions as to Delphi What is the purpose of Delphi? Is it a qualitative approach or quantitative approach to forecast; How can we improve the accuracy of forecast? * Key points in Chapter 5 TOWS Matrix; Business Portfolio Matrix; Hierarchy of strategies; Industry analysis; Generic strategy; Delphi technique; * * MANAGEMENT: A GLOBAL PERSPECTIVEWeihrich and Koontz Chapter 5. Strategies, Policies, and Planning Premises *  1. The definition of strategy; 2. The strategic planning process. 3. The TOWS Matrix ★ ★ ★ ★ 4. The business portfolio matrix ★ ★ ★ The hierarchy of strategies;★ The industrial analysis 7. Porters generic strategies; ★ ★ 8. Delphi technique; Chapter objectives * 1. Definition Strategy is the determination of the mission and the basic long-term objectives of an enterprise, followed by the adoption of courses of action and allocation of resources necessary to achieve these aims. Policies are general statements or understandings that guide managers thinking in decision making. * Understanding of strategy Where are we? Where do you want to go? How can we get there? * Case study What is the major business of Samsung? What is the main problem of most Korean conglomerates? What is the basic value of Samsung? According to the basic value and its philosophy, which are emphasized in Samsung? What can we learn from the case? ★ * 2.The Strategic Planning Process * The Strategic Planning Process Inputs to the organization Industry analysis Enterprise profile Development of alternative strategies Evaluation and choice of strategies Medium- and short-range planning Implementation through reengineering, staffing, leadership, and control Consistency testing and contingency planning; *