x餐饮公司营销策略优化研究工商管理专业论文.docxVIP

Abstractfrom Abstract from an om唧 CateriIlg company X WaS founded in 2007 which is developed hotel．Now the comp趾y is developed into a Chinese catering舢1agement ente掣se 慨llaS jo岫d h唧ot brand，Themed restaurant retail brands by the m弛agemeDt svStem of dom．mated by direct-sale stores and complemented by胁cllised姗℃s· 0t骶 趾so，ithaS a ce舳硼uence in Zhengzhou area．But with the d时el叩ment faces wim Comp狃y孤d me ch趾ge of the market environment,X catering company that the m喇 some probl锄s趾d删lenges．One of the most obvious problems is se舯en劬n觚d market position is not in place，the marketing姐Ltegy 1s sm幽，me haVe diverSi丘cation is insu任icient and the brand is not obvious·All the problems X·。Iherefore，how seri01lSlv a疵cted也e缸妞r development of me catering company to the req嗽ment ot t0 opt砌ze也e exist啦marketing strategy in order to adapt sharc 1s tIle m破ct development，improve the company’s benefit and the market problem蜉nuy t0 bc s01vedin c舳g coInpany X． of domesnc Based on Modem M破eting Theory and the successful experience 趾d㈣a：ti0谳m妇衄strategy optimization，the thesis has syStem拙aJly 曲ldied the m破eting o倒z撕on strategy of catering company X·First fll,there of c唧any天· environment of catering is a s施cient study on customers and the market Then on the basis of in-depth research,it has觚ly analyzed the macro env们衄em’ 砌us臼w envifomnent and consumer environment and summed up the present of catenng condi_tion of m眦agement，the problems existing in the marketing compaIly X．FiIlally，according to the present situation of the catering compally x，t11e 删眦g蛐g)r optimization scheme is proposed based on me咖mer survey statistical data aIld the current market environment．It also has analyzed the System and tedmolo鼢e椰pm咄capital security,and risk control that IS meded m啦 scheme·Thus the full steps ot proeess of螂lemc似ion of the optimization mafketing strategy optimization are provided． II 万方数据 Characteristics Characteristics and innovation of this P印er lle in：the flexible use of PEST model，Porter Five Forc