现象级网络自制节目特征研究电影学专业论文.docxVIP

AbstractRecently，internet Abstract Recently，internet video industry in China has grown and became a mature industry．Instead of offering second—rate programs，self-made programs on internet TV became more and more professional and high-quality which have high click rate and focused on popular topics． That is what been called“phenomenal programs”．However,compared with traditional TV industry，there are many problems in this new area． That makes the study of‘‘phenomenal programs’’valuable and meaningful． On the one hand，the basic circumstance of“phenomenal programs’’ need to be discussed from its definition and form．And then，this article outlines four main characteristics，high—quality， specialization， diversification and interaction．What’S more，internet environment and ‘phenomenal programs”cannot be discussed separately．At last，on the orther hand，this article points out problems in China’S video website， such as vulgarization by studying overseas video website and illustrates that increasing cost has to be the basic condition to make it professional and profitful． By doing literature research，comparative analysis and individual case analysis，this article demonstrates the main characteristics of III 万方数据 ‘phenomenal ‘phenomenal programs’’and the relationship between‘phenomenal programs”and intemet environment．This article also outlines the basic condition of‘phenomenal programs”and its development in the future． Key Words：video website，‘phenomenal”，programs made by websites， characteristics IV 万方数据 目 目 录 中文摘要 一I Abstract．．．．．．．．．．．．．．．．．．．．．．．．。．．。．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．。。．．．．．II 引 言 ．1 一、研究缘起 1 二、文献综述 3 三、研究方法 ．： ．6 第一章“现象级”网络自制节目的发展概况 ．8 第一节“现象级网络自制节目的界定 一8 一、 何谓“现象级”网络自制节目 9 二、 “现象级”网络自制节目的形态 ．10 第二节“现象级”网络自制节目的实践 12 一、 有口皆碑的“现象级”网络自制节目 ．．13 二、 点击率超高的“现象级”网络自制节目 ．．14 第二章“现象级网络自制节目的基本特征 16 第一节制作品质化 16 第二节受众精确化 19 第三节内容多元化 22 第四节传受互动化 24 万方数据 第三章网络环境与“现象级”网络节目特征的形成 第三章网络环境与“现象级”网络节目特征的形成 26 第一节视频网站对“现象级”自制节目的大力支持 ．