创新性企业发展战略研究管理科学与工程专业论文.docxVIP

AbstractNow,with Abstract Now,with the whole world entering a totally new en卜—曲e Knowledge Economy Era,the enterprises ale facing more complex and turbulent challenges．Innovations have become the very character of this era and the key that Can make the enterprises competent and survive the drastic competition．In this dissertation，、)vith bom qualitative and quantitative analysis，enterprises strategy making is studied from the view ofthe essences ofKnowledge Economy Era． We first introduce the basic theory of enterprise development strategy,and then analyze the characteristics ofthe Knowledge Economy Era，and finally bring forward the strategy of innovative enterprises，which involves Technology Innovation, Management Innovation and Incentive Systems Innovation． The Technology Innovation mainly focuses on the basic theory of technology innovation tactic，combination ofinnovative items，technology spread，and technology introduction from abroad．The Data Envelopment Analysis(DEA)is employed to assess the benefits of the technology innovation and a close-knit innoieative system is designed with the RD department being the core． The Management Innovation chiefly probes into the changes of the status of the human resources and points out its pivotal function in today’S enterprises development．Informative technologies，such as MIS，ERP and CRM，which are important tools in management innovation，ale also studied． As for the Incentive Systems Innovation，different contract relations in the technology innovation activities are expounded，and thus different incentive contracts ale designed with the principles ofthe Information Economics． Finally，a case study of Welcome Ltd．is made．Spiral-developing orbit of the company is drawn out and the development strategies in the future ale proposed． Key Words：enterprise’S strategy，knowledge Economy，technology innovation，management jnnovation，Information Economics 独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的 独创性声明 本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的 研究成果，除了文