高校共青团工作中的软传播研究传播学专业论文.docxVIP

南京理工大学 硕士学位论文 高校共青团工作中的软传播研究 姓名：曹佳音 申请学位级别：硕士 专业：传播学 指导教师：刘进 201203 硕士论文 硕士论文 高校共青团工作中的软传播研究 摘要 共青团工作历来是高校管理工作的重要组成部分。虽然人们对高校共青团工作的地 位、职能以及功能已经有了基本的认识，但随着社会的发展，特别是面临新媒体技术与 环境，原有认识的局限，具体工作的困境与问题已凸显出来。基于管理与传播的基本关 系，即传播技术也是管理技术的一部分，用软传播思想深入认识高校共青团工作，用软 传播实践化解一些工作困境，成为提升高校共青团工作的重要途径。 软传播理念及实践是传媒界正在关注的传播研究新领域。软传播概念提出的时间并 不长，系统理论也不够完善，但具有丰富的思想文化资源和传播学理论资源。通过发掘 和梳理发现软传播具有一些基本理念和核心要素：对话的基本宗旨、和谐的价值取向、 有节制有控制的传播智慧、仪式观主导的传播模式。 用软传播理念和要素深入考察高校共青团工作，可见其具有人本本质、和谐本质以 及柔性管理性质：具有丰富的软传播实践空间和软传播实践意义。从实证分析可见：将 软传播思想用于具体的工作中，可以开创共青团工作的新思维和新境界；在共青团组织 青年、引导青年、服务青年的具体工作中，可以合理运用软传播策略：软传播理念和策 略可以指导具体的工作方案的制定。 关键词：高校共青N-T-作，硬传播，软传播，仪式观 AbstractCommunist Abstract Communist Youth League work has always been all important part of the management of university．Although people have a basic understanding of status，functions and features of the Communist Youth League work，with the development of society,especially facing the new media technology and the environment，the limitations of original understandings，difficulties and problems in specific work have been highlighted．Based on the basic relationship between management and communication，which means that communication technology iS alSO a part of managemenL it has become an important way to enhance the work of Communist Youth League that using the idea of soft communication to understand the work deeply and the practice of soft communication to solve problems． 西e concept and practice of soft communication has become a new area research of the media community．Although the time of proposing the concept is not very long and the theoretic system iS not much perfect．it has a wealth of ideas and cultural theoretic resources． By exploring and combing，it has been found that soft communication had some basic concepts and core elements which include the basic purpose of the dialolgue，harmony values， the spread of wisdom with moderation and control，ritual view of the dominant mode of transmission． Using the concepts and elements of soft communication to exam