xg地产集团企业文化优化研究工商管理专业论文.docxVIP

OPT OPT I M l ZAT 1 0N RESEARCH OF XG REAL ESTATE GROUP’S CORPORATE CULTURE ABSTRACT In an increasingly competitive market environment，corporate culture of internal development of the enterprise has an important role，having established the eXtemal brand image and effectively enhance the brand’S reputation spread function，improve the core competitiveness of far-reaching significance．As businesses can be influenced by eXtemal factors and intemal factors in the development process，the formation of different types of corporate culture，corporate culture，in rum，affect the deeper development of enterprises． Therefore，there must be to build good corporate culture consciously． XG Real Estate Group is a wholly owned subsidiary of ZR Holding Group，is the well—known investment management group，with specialized investment direction．Group adhere to the”Group of management，national development，standardized operation” development strategy,following the establishment in 2005，XG Real Estate Group company experienced a single stage，two control group stage，the national management and control of the three stages of three stages，and itself generally positioned as business the initial stage，the stage distribution of the country,meticulous precision stage，bigger and stronger phase of four strategic stages of development and SO on．Based XG Real Estate Group’S corporate culture construction background and management group operating guiding ideology,clear XG Property Group corporate culture shaping，floor and Development．However,due to the lack of long—term planning and building of enterprise culture，corporate culture，the formation of a lack of full engagement and positive reinforcement，the presence of institutional culture and spiritual culture part of the conflict，the lack of a systematic process of landing and other organizations supporting these causes result in the presence of XG Property Group corporate culture many problems arise in the construction，such as corporate culture passive re