北电辅业集团发展战略分析工商管理专业论文.docxVIP

华北电力大学工商管理硕士专业学位论文摘要 华北电力大学工商管理硕士专业学位论文 摘要 当今电力市场化的浪潮正席卷全球，解除管制、引入竞争和实现商业化运营已 经成为大势所趋。随着我国电力体制改革的不断深入，电力多经企业面临的内外部 环境也已经发生了深刻变化。为了应对这一挑战，电力多经企业必须从战略的高度 来探讨在新形势下的生存和发展。 通过运用SWOT模型，本文讨论了北电辅业集团战略环境中蕴含的机遇和潜在 的威胁，并分析了企业内部资源存在的优势和劣势。基于SWOT模型的分析，本文 试图提出适宜于北电辅业集团的未来发展战略，为北电辅业集团设定总体和阶段发 展目标，并明确相应的实施步骤。本文的研究成果对于电力多经企业制定未来的发 展战略或有一定的理论指导意义。 关键词：SWOT分析综合产业发展战略 ABSTRACT Nowdays，the market—oriented tide of the power industry is sweeping across the whole world． Removing regulation， introducing competition and realizing commercialization have already become the global development trend．With the deepening reform of China’S electricity system，significant changes have also taken place in the outer environment of the electrical diversified undertakings．In order to cope with these challenges，electrical diversified undertakings must study how to survive and develop themselves in the new situation from a strategic perspective． By using the framework of SWOT analysis，opportunities，threats，advantages and disadvantages of Beidian Fuse Group’S have been discussed．On the basis of the SWOT ～analysis，the future development strategies that Beidian Fuye Group should adopt has tried to be put forward，the development goals for the company and proposals on how to achieve them have also been set．The conclusions of this paper may be a valuable theory guidance for electrical diversified undertakings to make future development strategy． Shi Jianzhong(Master of Business Administration) Directed by proL Zhang Xingping KEY WORDS：SWOT analysis，Electrical diversified undertakings，Development strategy 华北电力大学工商管理硕士专业学位论文摘要 华北电力大学工商管理硕士专业学位论文 摘要 当今电力市场化的浪潮正席卷全球，解除管制、引入竞争和实现商业化运营已 经成为大势所趋。随着我国电力体制改革的不断深入，电力多经企业面临的内外部 环境也已经发生了深刻变化。为了应对这一挑战，电力多经企业必须从战略的高度 来探讨在新形势下的生存和发展。 通过运用SWOT模型，本文讨论了北电辅业集团战略环境中蕴含的机遇和潜在 的威胁，并分析了企业内部资源存在的优势和劣势。基于SWOT模型的分析，本文 试图提出适宜于北电辅业集团的未来发展战略，为北电辅业集团设定总体和阶段发 展目标，并明确相应的实施步骤。本文的研究成果对于电力多经企业制定未来的发 展战略或有一定的理论指导意义。 关键词：SWOT分析综合产业发展战略 ABSTRACT Nowdays，the market—oriented tide of the power industry i