符号学视角下的品牌传播传播学专业论文.docxVIP

广西大掌习nb掌位论文 广西大掌习nb掌位论文 符号掌视角下的品脾传播 STUDY oN THE BRAND CoMMUNICATIoN IN THE VIEW OF SEMIOLOGY Abstract This dissertation analyzed and discussed brand communication systematically based on the brand explanation In the view of SemlolOgyt pointing out that the purposes of the brand communication is to upgrade the brand Sign’s value，the communication principle is to transmit the brand connotation and strengthen Its personality，as well as the four communication roles：Firstly，the foundation of the brand sign．It is to create brand sign for the product；Thats part of the code making during communication．Secondly,the promotion of the brand sign；It turns the unreasonable relations of the signifier of brand sign and the signified into a social bond，including the process of the code making and code sendin吕Thirdly,the maintenance and upgrade of brand sign；It is to adjust the coding of the communication and correct the deviation while communication according to the actual situation，mainly to the audiences。feedbacks and the competition In the market；It will also further deepen and extend the connotation of the brand sign in order to enlarge and upgrade the connotation of the brand sign unceasingly,and then to prolong the brand lifecycle．Fourthly,stren戡hening the communicatlon with the audiences，expanding the common meaning space between the passers and the audiences，reducing both sides’deviation of explanation to the brand sign，which is to make the brand sign receive recognitions and approvaIs．This dissertation discussed 。brand communication。as the main thesis with the objectlveprinciple as the longltude while roles as the latitude． This dissertation not only studied brand sign’s value in the view of semlology,but also discuss the two factors of brand step by step with the application of Marx’s j--西大国明炙士掌位论文 j--西大国明炙士掌位论文 符号掣嶙巴角-F●盼品脾传捆- theory(the Commodity’s two factors and Labor Axlology)．It Studied characteristics of the audiences Psychologically and explained the brand life