“关系”抑或市场社会学专业论文.docxVIP

A b A b s t r a c t P riv ate en terp rises are p ro d ucts o f C h in a s eco n o m ic structu ra l re fo rm an d h av e beco m e th e im po rtan t co m p o n en t o f o u r natio n al eco n o m y d ev elo p m en t. T h e p riv ate entrepreneu r as the p erson in ch arg e of the p riv ate en terprise p lay s a u n iqu e role in enterp rise d ev elo p m ent. T h erefo re, th e stu d y o f th e p riv ate en trep ren eu rs b eh av io r in the b usin ess p rocess is v ery im p o rtan t. B ased on th e lo calizatio n o f gu an x i th eo ry , m o st sch o lars em p h asized th at th e en trepren eu rs ten d to create a perso n al g u an x i b etw een th eir targ et o bjects an d th em selv es th ro u g h in fo rm al “g u an x i”b eh av iors, so as to o b tain b en efits o r m ain tain o fficial relatio n sh ip . B ut it can b e fo u n d ou t th at th e ex istin g literatu res research tim e m a in ly co n cen trated in th e late 19 90 s an d early 2 1st cen tu ry , C h in as m ark et sy stem is less co m p lete in th at p erio d . A n d th ere w ere lack o f re search es o f th e b eh av io r o f entrep ren eu rs in recent y ears, ev en if th ere h ad sp ecially d iscu ssio n , th e research es w e re m o stly u sed th e W e stern so cial n etw o rk an a ly sis th eo ry an d re search fram ew o rk . T h is p ap er fo c u ses o n th e research o f m ain ten an ce o f custo m er relatio n sh ip in o rd er to stu d y th e p rivate entrep ren eu rs b eh av io r m o re d etailed . T h is stu d y u sed u n stru ctu red in terv iew s to research th e sm all an d m ed iu m -sized priv ate entrep ren eu rs* b e h av io r o f m ain ta in in g cu sto m er relatio n sh ip in th e Z v illag e w h ic h is in th e n o rth o f Z h ejian g p ro v ince . T h e research co n c lu sio n s are as fo llo w s: ( 1) T h e im p act o f “g u an x i” w h ich as a k in d o f in stru m en tal m ean s h as b een w eak en ed to th e m a inten