创意产业中企业创意扩散的影响因素分析管理科学与工程专业论文.docxVIP

浙江士学硕士学位论文 浙江士学硕士学位论文 创意产业中企业创意扩散的影响因素分析 Abstract With the globalization progress and information economy development,creative industry flourishes as it has become the new trend of internationalized city industry development．For indigenous innovation has become the national strategy,creative industry will lead the economic development as well as society progress to achieve the transformations of”country of culture”．”made in China‘’to’’country of creativity”，”create in China”． Focosing on the SBbject of influencing hctors on the creative diffusivity for the companies in creative industry,by the theory of diffusion of innovation，this paper tries to find the key influencing factors of improving the creative diffusivity for the companies in creative industry．The whole paper is divided into three sections： theoretical discussion，empirical research and study conclusion． In the section of theoretical discussion，the research of creative industry and the theory of innovation diffusion alc reviewed．Based on the influencing factors for the innovation diffusion before,and the charadefs of creative industries in China，the author forms the dominately dkecting idea of the whole paper and puts forward the corresponding theory hypothesis and research model． In the second part．by questionnaire investigation among more than 40 companies in creative industry and quantitative analysis of the results，the author concludes totally 11 fadors that influence the creative diffusivity for the companies in creative industry in terms of the characters for the creativity itself,the characters of the creativity aCCepters，environment factors and diffusion channels．And then further validation of the relationship between the inflUencing fadors and creative diffusivity is given，in order to find out the key influencing factom and the model，which constructs the relationship between the influencing白ctors and diffusivity．The research goes in two stages：the first stage is expert visiting and literature r