房地产项目投资决策研究管理科学与工程专业论文.docxVIP

摘要随着我国市场经济的稳步发展，房地产投资活动日益活跃，房地产市场存在 摘要 随着我国市场经济的稳步发展，房地产投资活动日益活跃，房地产市场存在 的竞争也越来越激烈，正确决策成为投资者取胜的关键。如何全面分析和评价房 地产项目的可行性，如何在多个备选项目中进行综合评价选优，至今仍是房地产 行业中研究的重要领域。本文就针对房地产项目投资决策问题，分析研究了影响 项目投资决策主要因素，构建了房地产投资决策指标集，并对房地产项目投资决 策方法进行了一定的探讨和研究。 本文首先介绍了房地产项目投资及决策的相关概念与理论，对投资决策的原 则、内容、流程等进行了阐述。通过对房地产投资决策影响因素的全面分析，构 建了房地产投资决策指标集，对指标集中的各项指标进行了详细分析。针对房地 产投资决策中现存的问题，结合层次分析法和熵权系数法建立指标体系权重模 型，并利用理想解法对房地产投资决策进行综合评价。最后结合X房地产公司 的投资实例，分析和说明了上述有关问题，验证了投资决策方法的科学性和实用 性。 本文在全面考虑层次分析法、熵权系数法、理想解法几种方法的基础上，认 为将层次分析法和熵权系数法结合起来，确定的指标权重科学合理，利用理想解 法计算得的评价结果，即能反映项目的优劣顺序，也能分析项目个因素的好坏情 况，从而为房地产项目投资决策提供科学有效的决策基础。 关键词： 房地产项目投资决策指标集层次分析法熵权系数法理想解法 ABSTRACTWith ABSTRACT With the steady development of Chinese market economy，the investment of Real etate has become more active，and the competition of Real estate also become intensly． So a correct decision is the key to get SUCCESS．Nowdays，It is important study area of the Real estare that the way to appraisal the feasibility of Real estate projects and the way to choose better project from many alternative projects．This paper sdudied main mfluenee factors to investment decision—making，constructed target collection of Real estate investment decision-making，and discussed project investment decision-making of Real estate． First of all，the concept，theory，principles，contents and process about project investment decision-making of Real estate are introduced．Secondly,baced on the analysis of influence factors to investment decision．making，Target collection of Real estate investment decision-making is built，and every target which centralism are analysised detailedly．Thirdly,against the problems existed in investment decision making of Real estate，combined the AHP and entropy weight，made the indices weight more feasible，then got the result by TOPSIS。Finally,the examples of X company are used to analysis and explan the problems above，which verify the investment decisions，are scientific and practical． This paper anlylized AHP,entropy weight and TOPSIS deeply,combined th