综合物业开发-运用正确的开发流程达到开发和运营盈利.pdf

Mixed- use Development – Get the Right Development Process to profitable development and operations. 综合物业开发- 运用正确的开发流程达到开发和运营盈利 作者： Kelvin Ng 黄亮生 Contents目录 Topic 1：Introduction 第一章：介绍 1.1 Concept of mixed-use development 综合性开发项目的概念 1.2 Four stages in development to operation 开发与营运四阶段 Topic 2:Market Research Analysis 第二章: 市场调研分析 Topic 3: MASTER PLANNING 第三章: 总体规划 Topic 4 .Design Fundamentals /Importance of good design briefs 第四章: 良好设计概要的重要性/ 设计基本原则 Case studies – Local and international Projects 案例分析：国内及国际项目 opic 5. Mixed-Use - Brand Synergy 第五章：综合性——品牌组合的协同作用 Topic 6 Q and A Topic 1 ：Introduction 第一章：介绍 1.1 Concept of mixed-use development 综合性开发项目的概念 ____________________________________________________________ _ 1.1.1What is the concept of mixed-used? What decisions have to be made? 综合性是一种什么概念？其中牵涉一些什么决策？ ____________________________________________________________ _ The concept for mixing land uses is linked to three decisions: 土地综合使用的概念牵涉三方面的决策： Intensity强化度 Diversity 多样度 Density 密集度 ____________________________________________________________ _ The intensity is about the broad range of choices within a specific use, e.g. different type of retail – Hypermarket, pedestrian street, shopping mall 强化度是指某种特定功能中的选择范围，例如不同的零售模式 – 大型 超市、步行街、购物中心 ______________________________________________________ __ Diversity refers to the compatible mix - housing, retail, hotel, offices etc. 多样度是指可相互兼容的功能组合 – 住宅、零售、酒店、写字楼等等 ______________________________________________________ __ Density refers to the compactness of the project – horizontal vs. vertical structure 密集度是指项目的建筑密度 – 横向 vs. 纵向结构 ______________________________________________________ __ 1.1.2Why is it popular? 为何综合性发展这么受欢迎？ • Encouraged by Local agencies and planning authorities 地方及规划当局大力推动 •