假冒伪劣商品的产生及其治理研究-工商管理专业论文.docxVIP

摘 摘 要 假冒伪劣商品的泛滥，严重破坏了中国市场经济的游戏规则，使中国 市场形成了“坏车市场模型”，对经济发展极为不利。可以说，制假、售 假和护假行为坑国又害民，假冒不惩，改革不成；伪劣不治，民愤难平。 本文结合涿州市打假工作实际，全面系统地研究了假冒伪劣商品的识别、 特点、危害、发展趋势、产生的原因及其治理。 论文的创新点是：首先是对假冒伪劣商品进行了界定，并指出了假冒 与劣质商品的异同点；通过总结、研究假冒伪劣商品的产生和发展的趋 势找出了经济组织的集中度与制假售假现象之间的关系——钳型曲线； 运用企业、消费者、政府之间博弈模型等方法对假冒伪劣商品产生的原 因进行了经济学和社会学分析：研究了目前制假售假的新特点并对打假 工作中的几个认识误区进行了深层次分析；从自身的工作实践出发总结 出了一些行之有效的打假办法。 论文研究成果对在我国WTO的新形势下，如何尽快转变政府职能， 规范执法行为，整顿市场经济秩序，加大打假力度，提高打假成效，优 化经济发展环境，促进经济的持续、健康、快速发展具有一定的理论研 究和指导实际工作的参考价值。 关键词： 假冒伪劣商品 博弈理论 钳型曲线 打假对策 AbstractThe Abstract The counterfeit and inferior goods overflowed，which seriously destroyed the Chinese Market Economy’S”Game Role”，and made Chinese market becoming ”Model of Bad Car’S Market”．That is very unfavorable for the economic development．So we can say,the activities of manufacturing、selling and protecting false goods did harm to not only our country,but also our people．And if the counterfeit goods are not punished，the reform will not succeed；If the inferior goods are not brought under control，the popular indignation will be difficult to put down．Linking谢dl Zhuozhou City’S reality of”Hitting False”，This thesis made a systematic and comprehensive study about the counterfeit and inferior goods’ distinguish method、characters、harmfulness、developing n弓nd、produced reason and the method ofbringing them under contr01． The new idea of this thesis：Firstly,it classified and regulated the meaning of counterfeit and inferior goods and point out the similarities and differences between counterfeit and inferior goods；Secondly，through summarizing and studying the producing and developing仃end of counterfeit and inferior goods，it found the relationship between the centralized degree of economic organization and phenomenon of making false and selling f舶se--Pincedike Curve”j Thirdly,Using many methods such as“Playing‘go’Chess Game Model”among enterprises、 consumers and government to make economics and sociology’S analysis to the producing reason of counterfbit and inferior goods．st