基于互利的价值导向型关系共赢理论与实证研究-企业管理专业论文.docxVIP

西 西安理工大学硕士学位论文 目录 目录 of a relationship to ascend, to build a win-win relationship IPMR - relationship value theory model. Finally, through the empirical analysis in this paper, the path of the structural equation model for the inspection and analysis, further verify the relationship between the realization of the win-win way IPMR function to the promotion of relationship value. This articles innovation mainly includes the following aspects: (1)Starting from the mutually beneficial nature of relationship marketing, and puts forward some exploratory parties to achieve win-win IPMR front factors