基于关联规则挖掘的FR公司产品组合分析和生产定制点分析-工商管理硕士专业论文.docxVIP

河北工业大学工商管理硕士（MBA）学位论文 河北工业大学工商管理硕士（MBA）学位论文 基于关联规则挖掘的 FR 公司产品组合分析和生产定制点研究 摘 要 本文以小型民营企业 FR 公司为案例进行研究。伴随市场竞争的加剧，个性化需求引 起的大量差异化订单的出现，FR 公司凸显的主要问题在于：在降低成本的前提下，保证企 业的及时供货能力，满足市场需求。 本文采用数据挖掘技术、关联分析方法、案例分析方法、历史文献方法等，对 FR 公 司客户信息、产品历史销售数据进行挖掘及关联分析，旨在找寻 FR 公司客户、产品、产 品与产品之间的潜在规律，为企业产品组合及生产定制点研究提供数据支撑，结合 FR 公 司的生产能力及实际情况，探讨适合 FR 公司的最佳产品组合策略，并对生产定制点进行 设计，以提高企业的及时供货能力。 通过本文研究不仅有助于 FR 公司清楚的了解企业产品销售的现状，为企业的产品组 合策略及生产定制点设计提供可靠的数据支持，进而提高企业的及时供货能力，同时为其 他中小型制造企业的产品组合策略及生产定制点的研究提供一种分析思路和方法，具有一 定的指导和借鉴意义。 关键词：产品组合分析，关联分析，定制点后置，生产定制点 i PRODUCT PORTFOLIO ANALYSIS AND PRODUCT CUSTOMIZDE POINT STUDY OF FR COMPANY BASED ON ASSOCIATION RULE MINING ABSTRACT The FR Company, which is a small private enterprise, was the main research case of this paper. Along with the aggravation of market competition, a large number of diversified orders were caused by personalized needs. The FR Companys obvious problem is to ensure the timely supply ability of the enterprise to meet the market demand in the premise of a lower cost. Based on the data mining technology, correlation analysis, case analysis, the method of historical literature and so on, the paper makes data mining and correlation analysis to customer information and the product sales history of the FR company, in the aim of finding out the potential law of customer, product, product-product in the FR company, providing data support to enterprise product portfolio and the study of customized production point. By combining the production ability and actual conditions of FR Company, the author discusses the best products portfolio strategy to the FR Company, and designs the customized production point, thus to enhance the enterprise’ timely supply capacity. The main purpose of this paper’s research will not only help the FR company to clearly understand the present situation of the enterprise product sales, provide reliable data support to enterprises product portfolio strategy and designs of customized production point, and improve the enterprises