基于公众角度的企业社会责任与社会资本研究-社会学专业论文.docxVIP

A辩STRACTCorporate A辩STRACT Corporate social responsibility and social capital are important factors in improving the competitiveness and sustainable development of enterprises。Fulfilling social responsibility will increase the COSt of enterprises，and whether the increase in these COSTS can bring benefits to the enterprise or not is always a concern of many scholars。 This paper discusses about how to transfer the fulfills of the corporate social responsibility into corporate social capital，that iS， transferring the social responsibility which enterprises fulfill conscientiously into a social capital which can give the corporate all access to scarce resources and enhance their sustainable competitiveness+Trust is the basis for the creation of social capital， and not only the formation of the social capital needs morals like trust， and also its creation needs trust as default resource． At present，enterprises development is foliowing a错mechanical enterprise摊，簿economic enterprises鞋tO a嚣social enterprise辞process， the requirements of the public to enterprises no longer just depend On the satisfaction of basic products and interests，but more depend on whether the enterprise is to meet the public’S health，safety and environmental protection needs．Only enterprises with social responsibility can be approved，then be trusted，and their social capital call be increased。 The awareness of the corporate social responsibility includes corporate awareness and public awareness，and there are differences between them。Enterprises should put the public awareness on the top； understand the interests of the public，as to gain the trust of the public。 By empirical research and data processin’g，this paper finds the impact of enterprises fulfilling social responsibility on the public trust， SO enterprises can have more knowledge on the public’S demand，and 薹薹 eventually eventually realize their transformation of enterprises social responsibility which they fulfill into a social capital．