建国后湖南农村广播电视传播简史-新闻学专业论文.docxVIP

摘 摘 要 广播传播的迅捷性和广播受众的广泛性决定了广播成为建国后 中国农村媒介建设的首选传播工具。改革开放后，伴随着电视媒体的 逐步兴盛，电视也加入广播的行列共同担负起了中国农村媒介建设的 重要使命。 本文以建国以来湖南农村广播电视的传播历史为研究对象，按中 国政治史的分期法将这段历史分为1949-1965创业、1966—1976动乱、 1977—1991改革、1992-2004全面发展四个时期。文章主体部分的四 个章节便是按照这四个历史阶段来划分的。每一个章节都详细分析了 该段时期农村广播电视事业的建设状况，农民媒介拥有情况，农村广 播电视节目的设置和内容，以及广播电视在农村社会发挥的作用。通 过对这四个时期各个方面的条分缕析，勾勒出建国以来湖南农村广播 电视传播的历史和现状。 针对农村受众媒介信号接收状况不理想、对农广播电视节目数量 少、传播效果差、媒介功能失衡的现状，文章强调要进一步推动“村 村通”工程，真正做到“村村通“户户通，确实提高媒介的“入户 率”和“有效接收率，并在“量的基础上追求“质的提高：加 强对农广播电视节目的贴近性，不断扩大“三农节目比例，切实改 善“三农”节目内容，以增强对农传播效果。有了“量”与“质的 结合，广播电视媒介在促进中国农村社会发展，建立和谐社会主义新 农村方面将发挥越来越大的作用。 关键词：湖南农村：广播；电视；节目设置；媒介功能 ABSTRACTSince ABSTRACT Since the foundation of PRC，broadcast has been become the major transmission tool of media construction in rural area iS determined by its extensiveness． After ref01Tn．with the development of TV’S prosperity．It’S already undertaken the mission of Chinese media construction in rural area together with other broadcast． Th【is thesis iS mainly based on the history above radio and TV in Hunan rural area after 1 949．W色can divide it into four periods according to our political stages，which are venture period in 1 949—1 965；unrest period in 1966．1976；reform period in 1978．1991 and a11．round development period in 1 992．2004．The main part of this thesis iS according to these four periods．In every chapter,there is a detailed analysis above the building conditions of radio and TV career；the ownership of the farmers；the settings and contents of radio and TV and the effect on rural social development。胎can get a clear outline above the history and status of rural radio and TV transmission in Hunan by the detailed analysis above these four stages． The presence of receiving various media program is not ideal； seldom programs are concerning on rural area；the effect of transformation iS SO so；the imbalance of media function．etc．These are the main problems the rural area are suffering now．The writer stresses that we should accelerate the construction of“extend Radio and T