2017年美国体育媒体报告（英文版）.pdf

NIELSEN SPORTS YEAR IN SPORTS MEDIA REPORT U.S. 2017 1 INTRODUCTION Welcome to Nielsen’s Year in Sports Media 2017 Report, a compilation of media highlights, sponsorship trends and consumer insights across leading sports properties. JON STAINER Managing Director, Americas As the sports and entertainment industry continues to evolve, so have our Nielsen Sports data and insights around sports consumers, enabling our clients to get a deeper understanding of the fan. In 2017, we saw many familiar matchups and faces in the winner’s circle, including the Crimson Tide, the Tar Heels, the Warriors and the Penguins. However, fans were also introduced to some new faces and teams, including the amazing run of the Houston Astros to their first World Series Championship in franchise history, the Eagles’ thrilling Super Bowl win over the Patriots, 37-year-old Martin Truex Jr. hoisting his first Monster Energy NASCAR Cup trophy and Sergío Garcia finally breaking through at Augusta for his first golf major. STEPHEN MASTER Our favorite teams and