江苏省商业性健身俱乐部健身群体消费行为的调查分析-体育教育训练学专业论文.docxVIP

AbstractAlong Abstract Along with raising the level of income of residents in Jiangsu Province，the urban lifestyle and consumer attitudes has also undergone a great change，the pursuit of quality of life，attention to the health condition has become all important component of modem life．Participate in the commercial activities have become a fashionable fitness clubs，which are in their own with the physical and mental fitness the average age spend their leisure time and improve the quality of life such as the unique charm is beginning to receive more and more people of all ages，and become a new hot spot for personal consumption． This paper Jiangsu Province commercial fitness clubs consumer research， questionnaires，literature，CGE mathematical statistics，some cities in Jiangsu Province to investigate and understand the basic situation of consumer fitness crowd，Analysis of the characteristics of urban consumption in sports，and the impact of the law,to find a way to bring about the sports consumption．Comparative analysis of Nanjing Meanwhile，northern Jiangsu province，three different areas of fitness were the factors and differences in consumption behavior analysis and to explore the reasons for regulating the sports consumer market in Jiangsu Province，to provide reference for the development of the sports industry．This investigation initially comes to the following conelusions： 1．One fitness crowd in Jiangsu Province has more strong sense of fitness，fitness motivation and good fitness habits．From fitness motivation，the main motivation is the survival of consumer motivation．The proportion of the demand in hi曲er-level enjoying motivation and the pursuit ofthe development，has increased gradually． 2．Fitness market in Jiangsu Province with the noms and development．and constantly increase the fitness club，from the previous single-diversified． 3．Adoption of this study clearly affect coilsulner behavior in Jiangsu Province fitness of the seven groups，were ranked according to their