世界超市巨头内部资料管理报告.PPTVIP

Analysis By Country: Colombia * | Source: M+M Planet Retail Carrefour’s status: Number 4 Main competitors(s): Casino, Carrulla Vivero, Olimpica Strengths Very price-competitive compared to rivals. Relatively large stores with broad non-food lines. Store openings are progressing well. High proportion of locally sourced products. Opportunities Organic supermarket and discount store growth. Takeover of Carulla Vivero. Expansion beyond Medellin and Bogota. Weaknesses Dwarfed by compatriot Casino. Own-brands relatively underdeveloped. Has missed out on significant takeovers. Threats Someone else takes over Carulla Vivero. Analysis By Country: Dominican Republic * | Source: M+M Planet Retail Carrefour’s status: N/a Main competitors(s): N/a Strengths Lack of decent competition. Excellent store location in modern shopping centre. Opportunities Weaknesses Slowing sales performance. Threats Economic stagnation. Market exit? Analysis By Country: Mexico * | Source: M+M Planet Retail Carrefour’s status: Number 6 Main competitors(s): Wal-Mart, Comerci, Soriana Strengths Higher quality of retailing compare to rivals. Large average store size enables wider ranges. Good mix of local/national brands. Opportunities Acquisition of larger and/or smaller players. Discount stores would be well received by Mexican shoppers. Weaknesses Stuck with limited store base for several years. Perceived as expensive. Missed out on taking over Auchan’s stores. Threats All-conquering Wal-Mart is taking over the market. Smaller niche players such as Gigante and H.E. Butt are catering for the higher end of the market. Asia-Pacific Analysis By Country: China * | Source: M+M Planet Retail Carrefour’s status: Number 5 Main competitors(s): CRE, Dairy Farm, AS Watson, Shanghai Lianhua Strengths One of the first Western entrants. Regarded as most successful foreign operators. Has been adaptable in face of changing government policies. Format and product mix have been modified