金稻田手机软件公司商业计划书-金融学专业论文.docxVIP

安徽 安徽财经大学硕士学位论文 KEYWORDS: risk investment, mobile software company, mobile games, stock incentive, transfer stock III 安徽 安徽财经大学硕士学位论文 金稻田 金稻田手机软件公司商业计划书 目录 目 录 HYPERLINK \l _bookmark0 一、公司基本情况及未来发展战略··································································· 1 HYPERLINK \l _bookmark1 1.1 公司基本情况······················································································· 1 HYPERLINK \l _bookmark2 1.2 投资与财务·························································································· 1 HYPERLINK \l _bookmark3 1.3 公司发展规划······················································································· 2 HYPERLINK \l _bookmark4 1.3.1 未来五年发展规划············································································ 2 HYPERLINK \l _bookmark5 1.3.2 关键成功因素：··············································································· 2 HYPERLINK \l _bookmark6 二、公司产品及市场分析··············································································· 1 HYPERLINK \l _bookmark7 2.1 公司产品及特点···················································································· 1 HYPERLINK \l _bookmark8 2.2 手机软件行业和市场·············································································· 1 HYPERLINK \l _bookmark9 2.2.1 手机软件市场·················································································· 1 HYPERLINK \l _bookmark10 2.2.2 手机游戏市场·················································································· 2 HYPERLINK \l _bookmark11 2.2.3 手机游戏软件产品：········································································· 5 HYPERLINK \l _bookmark12 2.3 手机移动广告行业················································································· 6 HYPERLINK \l _bookmark13 2.3.1 手机移动广告市场············································································ 6 HYPERLINK \l _bookmark14 2.3.2 米洛手机移动广告平台： ·································································· 8 HYPERLINK \l _bookmark15 2.4 市场竞争力····