金蝶软件公司成功融资的要素探究-会计学专业论文.docxVIP

华中科 技大学硕士学位论 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract Since reform and opening- up, Chinese small and medium-sized enterprises have become an important component in the national economy; they are not only the important force of promoting the national economic development, but also offering solution to employment and good for the social stability. However, the difficulty in financing is a major problem in the development of small and medium sized enterprises. As the main body of technological innovation, the technology-based SMEs have become an important new force in the technology innovation and development of high and new tech industries in China. More money is needed for their research and development, but their high risk adds the financing difficulties. Successful fund-raising is depended on the correct financing decision and putting it into practice.In order to achieve the SMEs’ financing decision goals, we find out the factors that affect the financing decision making and then divide into three categories according to the inherent characteristic of scientific and technological enterprises as well as the theory of modern capital structure and life cycle theory. Then illustrate the formation mechanism to the financing decision by ―Demand-Supply-Environment‖ three- factor model and analyze the key success factors to achieve a successful financing. Introduces an case that K ingdee has progressed significantly leaps because of successful financing several times. We try to analyze its access to successful financing based on the three- factor model. Firstly, as the money demand-side, K ingdee’s financing ability is stronger than many other small-and medium-sized enterprises. Secondly, Kingdee was quite good at taking different financing strategies according to the ir own conditions and the external environment at its various stages of growth. Lastly, K ingdee exploited the overseas market and actualized the internationalization strategy, which make Kingdee successfully