金东纸业(江苏)有限公司欧盟市场营销渠道研究-工商管理专业论文.docxVIP

金东纸业(江苏)有限公司欧盟市场营销渠道研究-工商管理专业论文.docx

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江苏大学工商管理硕士(MBA)论文ABSTRAC 江苏大学工商管理硕士(MBA)论文 ABSTRAC T Over the past decade.with the most Mvanced paper machines setup and in operation in China,China coated paper industry has achieved rapid development, production increased dramatically.China coated Papelmarket will show a pattern of serious oversupply in the next 5 years.In order to digest excess capacity,it is very important to do market research and have a better understanding for the main coated paper markets.The European Union(EU)market is the world’S largest coated paper market,but also the most competitive market.In the over-supply China coated Paper market,it is particularly important for Gold East Paper,the largest coated paper manufacturer,to increase sales in EU market by taking their competitive business advantage to do marketing channels investigation. From the perspective of marketing channels,through comprehensive analysis of EU coated Paper market and current marketing channels status of Gold East Paper in the EU,according to the EU coated paper itself over-supply market situation,and the market characteristics that the marketing channel is highly concentrated by paper merchants,designed a new model of marketing channels and proposed on how to manage the new marketing channels of the Gold East Paper in the EU.The whole thesis is divided into the following general structure,firstly outlined the theory of marketing channels,secondly by analysis of the EU COated Paper market and marketing channels,followed by analyzes the existing marketing channels of Gold East Paper in the EU market and existing problems,and then,redesigned Gold East Paper marketing channels in the EU market,last but not least.made a conclusion on how to manage the new marketing channels. ‰ugh the investigation on marketing channels of the Gold East Paper in the EU market,hope it Can offer theoretical guidance for Gold East Paper to develop marketing channels in the EU market.be helpful for new marketing channels decisions in the futu

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