谁是下一个贾伯斯社会资本、认知心理与创业意图的关联性摘要.PDFVIP

誰是 下一個賈伯斯? 社會資本、認知心理與創業意圖的關聯性 Searching for the next Steve Jobs: The Relationship among Social Capital, Cognitive Psychology and Entrepreneurial Intention 廖俊杰 Liao Chun-Chieh1 蕭毓昕 Hsiao Yu Hsin2 、柯俞汝 Ke Yu Ru 2 、杜冠葶Du Guan Ting 2 、 林育如Lin Yu Ju 2 、黃子銓 Huang Zih Cyuan 2 摘要 創業生涯決策是一個複雜的決策過程，本研究結合了計畫行為理論， 並加入社會資本理 論，並將社會資本區分為結合型 (Bonding) 、橋接型(Bridging) ，思考社會資本對創業意圖 的直接效果與間接效果，並探討 不同類型的資本在創業選擇上的差異。研究採用問卷分析 法，調查了307位大學創業相關課程學生，各項問卷形成均來自相關文獻。研究結果顯示： 社會資本中的橋接型資本，對促進創業具有直接效果，在間接效果上，社會資本做為一個 外在變數，先影響創業意圖的前因，透過個人認知的內在結構 (主觀規範、自我效能會影) 響創業意圖 。在全球不景氣的浪潮下，研究結果可供政府在分配創業資源時的參考，也可 提供潛在青年創業家清點個人現有資源 。 關鍵詞 ：社會資本、結合型與橋接型、創業意圖、主觀規範、自我效能 Abstract By using TPB, this study focuses on the direct and indirect roles of social capital (divided into two types of bonding and bridging capital) and cognitive factors in the formation of entrepreneurial career intent. By integrating sociological and psychological perspectives, this study is an attempt to bring a new perspective to gain insight into the mind-set of prospective entrepreneurial career seekers. We conducted research by questionnaires among university students enrolled in two entrepreneurial related courses, 307 valid questionnaires were collected. We find that bridging social capital directly shapes the entrepreneurial intentions of young people. Regarding the indirect effect, both types of social capital shapes the entrepreneurial intentions through the cognitive infrastructure (self-efficacy and subjective norm). In summary, this study revealed that the process of forming entrepreneurial career intention is not solely a function of the cognitive tool kit. This complex process is also influenced by the social capital. 1 中國文化大學國際