浅析项目管理在新型产品导入期的应用.docxVIP

浅析项目管理在新型产品导入期的应用 ［摘要］随着我国市场经济体制的不断发展，当前以电子信息产业为主导的新技术发展 吋代，信息经济也有着前所未有的传播与发展。近几年来，IT技术的迅速发展，知识、信息 等新产品的普及在激烈的市场竞争体制中愈演愈烈。而今天，谁能掌控知识与信息谁就能主 导大部分的市场，项目管理也随着当前社会市场的发展被越来越多的应用到各行各业的服务、 产品中。如将项目管理应用于新产品的导入中，可以使项目能够在有限资源限定条件下，实 现或超过设定的需求和期望，来更好的服务企业，为企业打造核心竞争力，从而提高产品的 生产效率和生产质量。 ［关键字］项目管理 新产品导入 应用 Analysis of the project management in the application of newproductintroduction period [Abstract] With the continuous development of our country market economy system, the current in new technology development of electronic information industry as the leading factor, to the spread of information economy also have an unprecedented development. In recent years, the rapid development of IT technology, knowledge, information and the popularization of new products in the fierce market competition intensified in the system, and today, who can control knowledge and information who can dominate most of the market. Project management with the development of the current social market is also more and more applied to all walks of life services and products? Such as project management is applied to the import of new products, can make the project can in the limited under the condition of limited resources, to achieve or exceed the set of needs and expectations, to better serve the enterprise, for the enterprise to build the core competitiveness, improve the production efficiency and production quality of the product. [Key word] Project management Impor New products Application 目录 TOC \o 1-5 \h \z HYPERLINK \l bookmark4 \o Current Document 引言 1 HYPERLINK \l bookmark6 \o Current Document 一、 项目管理概述 1 HYPERLINK \l bookmark8 \o Current Document （-）项目管理的概念 1 HYPERLINK \l bookmark10 \o Current Document （二） 新产品需要符合项目管理的特点 1 HYPERLINK \l bookmark12 \o Current Document 二、 我国项目管理的发展和应用现状 2 HYPERLINK \l bookmark14 \o Current Document （-）项目管理在我国的现状 2 （-）项目管理在新产品屮的应用 3 HYPERLINK \l bookmark18 \o Current Document 三、 项目管理在新科技产品导入期的应用 3 （-）以提高企业经营绩效为目的的新产品开发 3 （-）以保护市场地位为目的的核心产品的提高 4 （三） 以创造和开发新产