市场偏执对突破式创新窘境的调节效应验证.PDFVIP

2009 4 市场偏执对突破式创新窘境的调节效应验证 ( , 610054) : Christensen, 。, , / 0 # , 。;, 。, ; 。 : ;;; : F271 : A : 1002- 9753( 2009) 04- 0140- 10 Th e Em p ir ica l T est o fM a rk et P ar an oia . sM od er a tin g E ffect on R ad ica l Inn ova tor . sD ilemm a CHEN Kun ( Sch ool of E conom ic a nd M anag em ent Scien ce, Un iver sity of E lectron ic Scien ce a nd T echnology of Ch in a, Ch engdu, 610054, Ch ina ) Ab str ac t: Inn vat r. s d ilemm a, which is pr p sed by Christensen, indicates that giant c rp rati n. s death can be attrib2 uted t utstandingm anagem ent. H wever, Andrew S. Gr ve has faith in / n ly the paran id survive0 and led Intel car2 ry ut radical inn vati n persistently. The paper redefines radical inn vat r. s dilemm a fr m a m re general leve,l and then gives an empiricalpr f and explanati n f the ab ve parad x usingm arket paran ia as a key m derating variab le. The empirical resu lts f th is paper indicate that rgan izati n inertia and capab ilities vacancy are tw m aj r fact rswh ich mi pede Ch inese firm. s rad ical inn vati n; and ad ptingm arket paran ia and mi pr vingm arketing capab ilities smi u lta2 ne uslyw ill c ntribu te t c nquer radical inn vat r. s dilemm a f r Ch inese firms. K ey w ord s: m arket paran ia; rad ical inn vat r. s d ilemma; m arketing capab ilities; rgan izati n inertia 、 司越想/ 讨好顾客0, 就越不愿进行/ 突破式创新 美国哈佛大学教授 Christensen提出的创新者 (R adical Inn vati n) 0, 一旦面对实行这种创新公 窘境(The Inn vat r. s Dilemm a)认为, 大公司为维 司的进攻时, 往往因无法正确应对很快被/ 颠覆0 持自己在行业中的领 地位/ 不得不取悦于最有 (Christensen, 199