浅议网络营销对零售实体店的影响和对策.docxVIP

浅议网络营销对零售实体店的影响和对策 ［摘要］二十一世纪是信息社会年代，科技、经济和社会的发展正在迎接这个时代的到来, 随着计算机网络的发展，信息社会的内涵有了进一步的改变，网民数量持续增长，网民的特 征结构也在发生相应的变化。人们已经逐渐进入了一个以因特网为基础的网络经济时代，它 不仅改变了人们的工作方式和获取信息的方式，而且对人们的购物习惯和企业的市场营销都 产生着重大的影响。网络营销是适应网络技术发展与信息网络年代社会变革的新生事物，必 将成为跨世纪的营销策略。网络营销与零售实体店并不是相互替代的关系，而是做为处于同一 经济环境下的不同营销方式而长期存在并最终走向融合。本文围绕中国网络营销这个话题对 我国传统零售实体店产生的不同影响以及如何应对进行了具体的分析，探讨适合零售实体店 发展网络营销的对策，促进发展。 ［关键字］网络营销 零售实体 网络营销策略 影响 Discuss the influence of network marketing to retail stores [Abstract] The 21st century is the era of the information society, the development of science and tech no logy, economy and society are to greet the arrival of this era, with the developme nt of computer networks, the conn otati on of the information society has been further change, the number of In ternet users conti nues to grow, users are also characteristic structure corresponding cha nging .It has gradually entered the network economy era of Internet-based, it not only changed the way people work and the way to get information, but also on peoples shopping habits and business marketing has produced sign ifica nt impact. Network marketing is the adaptation of n etwork tech no logy developme nt and social change information network era of new things, will become the next centurys marketing strategy? Internet marketing and retail stores are not mutually alternative relationship, but as a way of marketing the same in different economic environments and long-term existence and ultimately toward integration. This paper focuses on the d iff ere nt impact of China on the topic of n etwork marketi ng traditional Retail stores were produced and how to respond to specific analysis to explore network Retail stores development strategies, promoting development. [Key word] E-marketing Retail stores E-marketing strategy Influence 目录 TOC \o 1-5 \h \z HYPERLINK \l bookmark4 \o Current Document 引言 1 一、 网络营销概述 错误!未定义书签。 1网络营销的概念 1 1.2网络营销的种类 2 1?3网络营销的特征 3 HYPERLINK \l bookmark24 \o Current Document 二、 零售实体店概述 4 1零伟实体店的概念 4 HYPERLINK