定价政策资料.pptVIP

Chapter 12 Pricing Objectives and Policies Strategy Planning for Price Price as seen byConsumers or Users Price as seen byChannel Members Possible Pricing Objectives Organisational Pricing Policies Administered prices Consciously setting prices aimed at reaching the company’s objectives Price flexibility Fixed-price policy—offering the same price to all customers who purchase products under essentially the same conditions and in the same quantities Flexible-price policy—offering the same product and quantities to different customers at different prices Price Level Policies Price Skimming se