国际商务管理英语unit2.ppt

Managing Across Cultures Unit 2 Text 1 Introduction to Culture Pre-reading questions: Define culture in your own words. Identify the features of culture. Pre-reading questions: Define culture in your own words. Culture is a system of learned behaviour shared by and transmitted among the members of a group. Text 1 Introduction to Culture Pre-reading questions: Identify the features of culture. 1) Culture is Learnt; 2) Cultural is Social; 3) Culture is Shared; 4) Culture is Transmissive; 5) Culture is Continuous and Cumulative; Text 1 Introduction to C