浅谈项目时间管理在中国移动增值项目上的应用.docxVIP

浅谈项目时间管理在中国移动增值项目上的应用 ［扌商要］随着中国经济的快速发展，移动通信业务也获得高速发展，截止至2013年11月， 中国移动手机用户达到7.6亿，普及率达56%,移动通信满足了人们在任何时间、任何地点 与任何个人进行通信的愿望。然而，随着目前微信、陌陌等第三方移动社交平台的不断发展, 导致以语音通信为主的传统通信业务增长也逐渐缓慢。本文重点从项FI时间管理的角度对中 国移动的增值业务实施情况进行应用分析，结合我在中国移动的工作经历，通过跟踪研究增 值业务项目时间管理的过程，揭示当前增值业务实施中存在的普遍现象与关键问题，为企业 提供理论支持，推动公司采用科学的项目管理方法进行企业管理。 ［关键词］项目管理 增值业务 时间管理 移动通信 Reflection on Brand with personality and CRM at the age of information [Abstract] with the rapid development of Chinas economy, the mobile communications business also gained rapid development. As of November 2013, China mobile phone users reached 760 million, penetration rate of 56%. Mobile communications to meet the aspirations of the people at any time, any place and any personal communicate. However, with the continuous development of third-party mobile social platforms, such as WeChat, Momo, lead to voice communication consisting mainly of traditional communications business grow slowly. This paper focuses on application analysis of China mobile value-added services implementation from the perspective of project time management, combined with my experience in China mobile, by tracking the process of value-added business project time management, reveals the universal phenomenon and the key issues that exist in the implementation of current value-added services, to provide theoretical support for enterprise and promote the adoption of scientific methods of project management to conduct business management. [Key word] project management value-added services time management mobile communication TOC \o 1-5 \h \z HYPERLINK \l bookmark2 \o Current Document 引言 1 HYPERLINK \l bookmark4 \o Current Document 一、 项目时间管理概述 1 HYPERLINK \l bookmark6 \o Current Document （一） 项目时间管理概念及其特征 1 （二） 项目吋间管理定义和方法 1 HYPERLINK \l bookmark10 \o Current Document 二、 增值业务现状及存在问题分析研究 3 HYPERLINK \l bookmark12 \o Current Document （-）增值业务发展现状 3 HYPERLINK \l bookmark14 \o Current Document （-）增值业务存在问题分析 3 HYPERLINK \l bookmark16 \o Current Document （三） 研究思路、意义 4 HY