辅佑政事与延揽民意：先秦时期社会传播活动的功能考察.pdfVIP

国际新闻界 2016.06 新闻传播史研究 辅佑政事与延揽民意： 先秦时期社会传播活动的功能考察 赵云泽 丁琢 孟雅 李师贤 摘要 本文从传播功能的视角考察了先秦时期的社会传播活动，认为初期的社会传播活动 主要承担着“辅佑政事”与“延揽民意”的功能，具体来看主要形式有“史官记事”、 “官方文书通讯”、“采风”、“乡校议政”等，这些活动兼具或者表现出了现代意义 上大众传播活动的功能，依稀显现出新闻传播活动的多种特质，对社会的公共信息进行 着有组织、有规模的及时、公开传播，在纵向和横向两个纬度交织进行，其生成的文本 对当世和后世的政治生活也产生了深远影响。本文也以此重新反思了中国新闻传播事业 诞生的时间问题，以及考察标准的问题，本文认为新闻事业诞生的标识应以新闻传播活 动的诞生为标识，而非以“纸质媒介”的诞生为标识。 关键词 新闻传播、诞生、辅佑政事、延揽民意 作者简介 赵云泽，副教授，中国人民大学新闻学院，新闻与社会发展研究中心研究员。电邮： yunzezhao@。 丁琢，中国人民大学新闻学院本科生，电邮：jerrydingzhuo@163.com。 孟雅，中国人民大学文学院本科生，电邮：mengya8203@163.com。 李师贤，中国人民大学新闻学院本科生，电邮：prysx95@。 Auxiliary on Politics Affairs and Conform to Public Opinion: Functional Investigation on Social Communication Activities During Pre-Qin Period ZHAO Yunze, DING Zhuo, MENG Ya, LI Shixian Abstract This article examines the social communication activities during pre-Qin period from the perspective of function, and considers that the early social communication activities 129 新闻传播史研究 国际新闻界 2016.06 mainly responsible for the function of auxiliary on politics affairs and conform to public opinion, specifically, official historian notes, official documents communication, folk songs, township school council, etc. These activities had or showed the function of mass communication in the modern sense, faintly showing a variety of characteristics of news communication activities. They carried out organized and sized of public information communication in time, and both in vertical and horizontal interweaving latitude. These texts generated from them had a profound impact on the political life for ages. This article rethinks the question of the birth time of Chinese news media, as well as the problem of investigation standard, and we believe that the identity of the birth of journalism should be based on the birth