深圳本土零售业发展的现状丶问题及对策.pdf

深圳本土零售业发展的现状、问题及对策 目 录 摘要（中文） ····························································································1 摘要（英文） ····························································································2 前言 ···········································································································3 一、深圳零售业发展的现状 ·····································································4 1.1 深圳零售业发展的三个阶段·····························································4 1.2 深圳零售业发展状况综述·································································5 二、深圳本土零售业发展中存在的问题 ·················································9 2.1 沃尔玛成功的启示·············································································9 2.2 深圳本土零售业存在的问题 ·····························································12 2.3 零售业过快开放可能引致的负面效应 ·············································15 三、深圳本土零售业的对策 ·····································································17 3.1 万佳――本土零售企业成长、壮大之路 ·········································15 3.2 当前本土零售业面临的基本任务 ·····················································19 3.3 打造核心竞争力 抓住历史机遇 ·······················································21 2.4 深圳零售业态发展的趋势 ·································································23 结论 ···········································································································26 参考文献 ····································································································27 0 深圳本土零售业发展的现状、问题及对策 摘 要 本文旨在通过分析深圳本土零售业的现状、问题及对策，论述本土零售企 业应如何适应新的环境变化，以求得生存与发展。 全文分“深圳零售业发展现状”、“深圳本土零售业发展中存在的问题” 和“深圳本土零售业的对策”三段进行论述。随着经济快速发展，消费需求的 不断变化，深圳的零售业在短短的 20 多年经历了三个发展阶段，形成了现在 零售业的内资、外资、合资企业三足鼎立的格局；本土零售企业在与外资巨头 面对面的交锋中暴露出了许多不足；目前已临近WTO设定我国零售业全面开放 的时限，零售业的竞争将更加激