新顾客连接资料.pptVIP

Marketing in the Digital Age: Making New Customer Connections 数字时代的营销：新顾客连接 Objectives 目标 Be able to identify the major forces shaping the new digital age. Understand how companies have responded to the Internet with e-business strategies. Be able to describe the four major e-commerce domains. 能够定义形成数字时代的主要力量 理解公司怎样通过电子商业策略对因特网作出反应 能够描述四个主要电子商务领域 Objectives 目标 Understand how companies use e-commerce to profitably deliver greater value to customers. Realize the promise and challenges that e-commerce presents for the future. 解释公司怎样利用电子商务向顾客传递更多价值并从中获利。 阐述电子商务给未来带来的机遇和挑战。 Case Study 案例研究 Inven