Salesforce-网络广告2020（英文）-2018-18页.pdfVIP

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Salesforce-网络广告2020（英文）-2018-18页.pdf

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Digital Advertising 2020 Insights into a new era of advertising and media buying Introduction Technology Unites Advertisers and Marketers in Creating Personalized Experiences Consumers and business buyers receive more messages, through more 01. Advertising and Marketing Are Converging 3 channels, than ever before. Cutting through the noise requires advertisers to deliver hyperpersonalized messages that resonate at the individual 02. Data – Lots of Data – Is Advertising’s North Star 5 level. Now, advertising is undergoing a transformation — the biggest revolution since the launch of digital ads in the 1990s — driven by data. 03. Facebook and Google Dominate as Video Rises in Importance 10 To effectively reach audiences and interact with them in a smarter, 04. New Metrics Signal Success in a Data-Driven World 12 1-to-1 manner, advertisers must connect and make sense of a myriad of data sources. Of course, of achieving this requires a shift in dynamics; 05. Last Look: New Tech Means New Ad Space 14 advertising and marketing can’t live in vacuums. Technology can’t be an afterthought. The winners in this new era will coalesce the right teams