基于UTAUT2以DEMATEL法探讨移动理财APP使用意愿影响因素的研究.PDF

Advances in Social Science, Education and Humanities Research (ASSEHR), volume 237 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018) A Study on the Influencing Factors of Use Intention in Mobile Financial APP Based on UTAUT2 Model and DEMATEL Method Hung-Yi Liao 1,a*, Jih-Kuang Chen 2,b and Jia-Ling Li 3,c 1 Shanghai Normal University, Shanghai, China 2,3 Xiamen University Tan Kah Kee College, Zhangzhou, China a2118758310@, bpony1146@, c 1642148040@ * Hung-Yi Liao Keywords: Mobile financial, UTAUT2 model; DEMATEL method. Abstract. With the development of Internet technology and the popularity of smart phones, the application of mobile financial APP is also increasing, and it is common for us to use the mobile financial. In spite of the rapid development of Internet Finance, it is still not enough to be popularized. Meanwhile, there are few studies on the factors affecting the willingness to use mobile financial APP. From the user’s perspective, this study analyzes the factors influencing the intention to use mobile financial APP on the basis of UTAUT2 model and DEMATEL method. According to the collection through literature, we set up the technology acceptance of mobile financial APP model based on UTAUT2 model, by applying DEMATEL method, in-depth analysis of the mutual influence among the various indicators, and draw the causality diagram of various factors, influencing factors and the use of selected accepted has great importance of intention the students in the model, and discusses their interpretation. Finally, according to the research findings, we put forward relevant suggestions as reference for platform operators in developing mobile financial services. 基于UTAUT2以DEMATEL法探讨移动理财APP使用意愿影响因素的研究