基于消费者心理的农产品品牌培育模式研究农村与区域发展专业论文.docxVIP

A research on the agricultural products brand cultivation mode based on the comsumers psychology Abstract Ever since the reform and open policy is established in china, china has entered a booming market economic that never occurred before from the planned economic policy, society productions sufficient, fully changed the product allocating policy under the old economic system. China has entered a market form that buyers take in charge. Customers fully drive the market action; their need, ideas, hobbies and knowledge background all decide their purchasing habit and object. So the sellers have gone out of the old sales method of waiting for customers to come to their door. The economic development, science process and the strengthen of the competition, have all challenged the sellers, they have to thinks many ways to consider the customers’ need or purchasing habit so as to walk before the market to fit the need and the change of the market. As time goes on, agricultural products quantity, category have been added, quality have been prompted, customers will never stay in the stage that purchasing only to satisfy the basic need, even add in their mental request. It hides deep in customer’s heart, sellers will never see and touch it, but they can find rules to catch a kind of special need from certain human kind. The affection of foreign culture, the sufficient of the agricultural products, the promotion of the quality and the advertisements on TV or newspapers and other Medias, all tells people to form a kind of brand sense. So beside developing the product function and ensure the quality, still have to pay a great effort to advertise their brand. China has passed the stage of brand almost the same, on 80s last century, brand is lack of individualism, highly in common, there are less brands to make special concept to attract customers, until entering WTO on 90s, affected by the foreign culture and the domestic competition, the Chinese business man begin to develop t