基于体验经济的浙江省宗教文化旅游产品开发研究-旅游管理专业论文.docxVIP

万方数据 万方数据 摘 要 浙江省宗教文化旅游资源丰富，历史悠久，在国内外文化旅游市场中占有较 重要的地位。在体验经济大环境下，浙江省宗教文化旅游产品的体验化发展将成 为趋势。 本文结合体验经济和宗教文化旅游的研究理论，在对浙江省地区宗教文化旅 游发展条件、宗教文化旅游产品现状进行综合剖析的基础上，尝试对浙江省体验 性宗教文化旅游产品的开发原则、路径和措施等进行了论述。 文章共分六个章节: 第一部分分析了本文的选题背景，说明研究意义，并介绍了研究技术路线和 研究方法。 第二部分针对体验经济和宗教文化旅游，围绕目前的理论基础和文献综述， 介绍了二者概念、特点以及相互间的关系。 第三部分为浙江省宗教文化旅游发展条件介绍，分别对发展基础、旅游资源 条件、发展优势和发展问题等方面作了阐述。 第四部分为浙江省宗教文化旅游产品开发现状的分析，在介绍现有产品类型 的基础上，分析了产品存在的问题。 第五部分讲解浙江省体验性宗教文化旅游产品开发的原则、途径和建议措 施。 文章最后部分为研究结论、研究不足以及研究展望。 关键词：宗教文化，体验经济，旅游产品，浙江 I 万方数据 万方数据 Abstract Zhejiang province has a long history and rich religious and cultural tourism resources. It has great influence on the domestic and international tourism market and holds a place among the world popular tourist attractions. Under the Experience Economy conditions, it will become a new trend to experience the religious and cultural tourism products in Zhejiang. This paper attempts to discuss the development principles and paths to experience the religious and cultural tourism products in Zhejiang province, combining with the research theory of Experience Economy and religious and cultural tourism. It is based on the comprehensive analysis of the development conditions of religious and cultural tourism in Zhejiang province and the situation of religious and cultural tourism products. This paper is divided into six parts: The first part introduces the background, research significance, and research technical ways and methods of this paper. The second part states the concepts, characteristics and the relationship between the Experience and Economy and religious and cultural tourism, on the basis of the present theoretical basis and literature review. The third part is an introduction of the development conditions of religious and cultural tourism in Zhejiang province, in which the development foundation, tourism resource conditions, advantages and problems for development are respectively elaborated. The fourth part is an analysis of the present development situation of religious