基于营销理论的普通高校毕业生就业工作研究-工商管理专业论文.docxVIP

I I PAGE PAGE IV 摘 要 多年以来，我国社会始终存在着高校毕业生结构性就业难题。在经济飞速发 展的大形势下，人们对高等教育的需求也在加强，这就增加了高校的学生规模。 高等教育已经逐渐普及，高校毕业生的就业形势不容乐观。高校在毕业生就业工 作方面，必须认真积极采取措施。本文以营销理论为指引，对高校毕业生的就业 工作展开研究。 从近几年的就业签约情况看，大部分高校毕业生都能及时签约，但是还是有 部分毕业生无法按时就业；高校就业指导方式还停留在计划经济体制条件下，未 能及时追踪市场信息。高校人才就业现状产生的原因是多方面的，包括经济条件 的制约、社保的瓶颈作用、法律的缺失、高校教育的局限、用人机制的冲突和就 业观念的偏失。以营销理论来衡量，高校的人才营销观念有错位，营销体系还不 健全，人才供求市场的信息不对称，缺乏灵活的营销策略。高校人才就业可以采 用人才定制、品牌效应、差异化和目标化营销方式。在人才营销过程中，首先要 树立正确的人才营销观念，其次是建立完善的营销体系，再者要加强对人才营销 市场的行业研究，加大人才市场营销渠道的整合，全力进行市场营销的推展。 关键词：高校大学生，就业推荐，整合营销策略 ABSTRACT The university graduates constitutive property employment difficult problem continuously all is puzzled by many years social difficult problem. Along with socialist market economy development, the people unceasingly increase to the higher education demand, make the universities the student scale unceasingly to expand. Higher education popularity time coming soon, the university graduates still face the constitutive employment difficult problem. The universities in the talented person the talented person product purchase, the processing and the marketing aspect, is urgent needs to carry on the corresponding strategy adjustment. Based on the marketing theory as a guide, the employment of college graduates launched research. From years of employment signing circumstance looks, most of the college graduates can timely signing, but there are still some graduate students cannot timely employment; Universities employment instruction way still stays in the planned economy condition, timely follow-up market information. University talents employment status are caused by many factors, including economic conditions of the bottleneck of restricting, social function, the lack of law, university education limitations, employing mechanism of conflict and employment idea choosing. With the marketing theory, college of talents to measure the marketing concept has dislocation, marketing system is not perfect, the talent supply and demand market information asymmetry,