Strategic Marketing Success讲义汇总.pptVIP

Strategic Marketing Success MINI 2002-Grand Prix Award — European Car Magazine 2002-Britain’s Best Hot Hatch — Autocar Magazine 2003-North American Car of the Year —Car of the Year Awards 2003-Sporting Car of the Year — Auto Express History in a MINI(ute) Rebuild MINI Go Global Into the Future MINI Product Life Cycle 0 50 100 150 200 250 300 350 400 1959 1963 1967 1971 1975 1979 1983 1987 1991 1995 1999 Year Volume (`000) Turning the Corner Services Intangibles Core Product Insurance Warranty Fun British Bulldog Individuality Inspiration Rally Racing College