基于平衡计分卡的口岸汽车运输企业战略管理分析-工商管理专业论文.docxVIP

摘要很多企业在战略实施过程中缺乏有效的控制指标体系作支持，使得战略贯彻 摘要 很多企业在战略实施过程中缺乏有效的控制指标体系作支持，使得战略贯彻 得不理想，影响了目标的实现。对我国的众多企业来说，建立真正完善的战略管 理控制系统，建立系统、平衡、全面的以战略为基础的全方位目标及考核系统， 进而成为战略管理中心型组织，可谓任重道远。 本文对企业战略管理体系进行了的介绍、分析和评价，引入了平衡计分卡这 个战略性管理工具。论文系统地介绍了平衡计分卡的思想和原理，对于在组织中 构建平衡计分卡的程序、步骤、过程作了详细的说明；运用波士顿矩阵法对口岸 汽车运输企业的业务进行了评价，明确了关键因素；应用SWOT分析工具对口 岸汽车运输企业的内外部经营环境、优势、劣势、面临的机会和威胁等问题进行 了研究，并据此重新确定了公司的战略。在提出新的战略后，对基于平衡计分卡 的口岸汽车运输汽车企业战略管理作了初步的探讨，对战略进行了分解，制定了 适用于该企业的战略目标，并依据目标之间的因果关系构建了公司层面的平衡计 分卡。 关键词：平衡计分卡；战略管理；企业绩效；口岸汽车运输 ABSTRACTFor ABSTRACT For lack ofthe effective controlling index system in the operation ofthe strategy, many enterprises strategies failed to achieve the desired objectives． For numerous enterprises in our countl∞it is an arduous task to become central organization of strategic management by establishing a complete strategic management controlling system and a systematic，well—balanced and overall objective and checking system． The present paper gives the strategic management thorough analysis and appraisal by introducing the balanced scorecard as the strategic management t001．The thoughts and theory ofthe balanced scorecard systematically are presented along with the detailed process of setting up the balanced scorecard in organization．Some key factors are clarified by evaluating the operation of these enterprises with Boston Matrix．With the tool of SWOT-this thesis studies the internal and exterior operating environment，advantages and disadvantages，the opportunities and challenges ofthese enterprises．Research is made on the enterprise strategic management of the port auto transportation on the basis of the balanced scorecard．The strategy iS decomposed， followed by the setup of the strategic objectives and establishment of the balanced scorecard according to the causality between the objectives． Key words．．the balanced scorecard；strategic management； enterprise performance；port auto transportation 4 独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的 独创性声明 本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的 研究成果，除了文中特别加以标注和