基于女性消费心理的化妆品包装设计-美术学专业论文.docxVIP

PAGE PAGE 1 Cosmetic packaging design which based on the female consumer psychology Abstract Effect of packaging design, in general is to attract the attention of the buyer, convey commodity information, stimulate the sale of the products. Packaging is the product production is an important part of; For some products, without packaging, we have no this kind of goods, it is a passport to enter the market products, is a silent salesman; Is to make a more beautiful living environment to the prospect of the development of key areas for reform. Consumer psychology is an important branch of psychology, it studies the psychological phenomenon and the behavior of consumers in consumption activities regularly. Its purpose is to study people in the process of cost of living, psychological activity in the normal course of buying behavior and psychological characteristics. In this paper, female cosmetic packaging design as the research target, based on the communication theory of female cosmetic packaging design, production and consumption process as a communication activity, spread and influence the final effect of relevant factors in the inductive research. Article writing based on a large number of literature reading, together with social survey and related data analysis, the conclusion is persuasive. Set up comprehensive and pertinence of questions in the questionnaire, from a woman what customers value most packaging characteristics, female consumers of cosmetic packaging color preference, different packing grade and product prices for women consumer psychology influence several aspects carries on the detailed investigation, and combined with the research conclusion to the questionnaire of the exploratory satisfy the psychological needs of the womens cosmetics packaging design is put forward the design direction. Article think women as the mainstay of the contemporary consumer market, the main consumers, cosmetics has the prominent psychological, cognitive and exquisite