基于企业生态位的企业竞争战略选择-企业管理专业论文.docxVIP

中文摘要 现代企业的竞争环境变得日益动态、复杂、难以预测，目前企业进行企业竞 争战略选择的时候仍存在很大的随意性，缺乏系统的思路和科学的方法，容易造 成战略选择的失误，在发展中处于被动与落后。在这样的前提下，本文以帮助企 业在竞争市场中进行战略选择为目的，在综合分析了传统战略选择方法的基础上 提出了基于企业生态位的企业竞争选择模型。本文主要完成了如下工作： （1）从市场角度对企业生态位进行研究和测量，对企业生态位宽度进行了 分析；将企业生态位重叠度分解为企业间的生态位重叠度和企业内的生态位重叠 度，分别反映企业之间的竞争情况和企业所处行业的竞争激烈程度；将企业生态 位强度分解为规模维度和技术维度，并用数据包络法对企业生态位强度进行评价。 （2）在此基础上，提出企业生态位三维模型，通过测量企业生态位宽度、 企业生态位重叠度和企业生态位强度，确定企业生态位在企业生态位三维模型中 的具体位置，从而确定企业在市场中所处的竞争位置。 （3）文章总结了基于企业生态位的企业竞争战略，详细描述了企业生态位 泛化战略、企业生态位特化战略、企业生态位分离战略和企业生态位强化战略。 （4）在企业生态位三维模型的基础上，给出了基于企业生态位的企业竞争 战略选择模型，通过确定企业生态位的三个维度，从而确定企业在企业生态位三 维模型中的具体位置，从而帮助企业选择相应的竞争战略。 （5）根据上述方法，以移动通讯行业为例进行分析，为这些企业进行战略 选择提供依据和建议。为企业解决了具体问题，并为将来的进一步发展研究提供 可行的建议。 关键词：生态位，企业生态位，竞争战略，竞争战略选择，企业生态位强 度，竞争战略选择模型 ABSTRACT Modern enterprise competitive environment has become increasingly dynamic and complexly, is hard to forecast. At present, when enterprise make strategy choice is still very big uncertainty, being short of the systematic train of thought and the method of science, being apt to in a passive position and falling behind in developing, bring about development strategy error. Under such a premise, in order to help enterprise to make strategic choice, the paper has comprehensively analyzed the selection method of tradition development strategy and put forward a new model of making strategy choice on account of enterprise niche. This paper has mainly completed the following work： The paper has redefined and measured the enterprise niche and analyzed the enterprise niche width. The enterprise niche overlap has been decomposed into the enterprise niche overlap between enterprise which reflecting the competitive level between enterprises and the enterprise niche overlap within enterprise which reflecting the competitive level in the industry. Enterprise niche intensity has been decomposed into the dimensions of scale and technology, and the DEA method has been used to evaluate it. To determine the competitive position of enterprises in the market, the paper has put forward th