027.基于大数据的湾区旅游功能外溢趋向研究——以粤港澳大湾区为例.pdfVIP

基于大数据的湾区旅游功能外溢趋向研究 ——以粤港澳大湾区为例 钟烨，郭彤彤，刘沛 摘要：在区域旅游资源共享、城市旅游功能外溢的发展中，本文基于百度旅游、户外助手、途牛旅游等大 数据，对粤港澳大湾区旅游功能的外溢趋向进行研究。在粤港澳大湾区层面，借助百度旅游的景点数据反 映旅游供给、户外助手签到数据反映旅游需求，分析湾区层面旅游供给与需求的匹配程度。在核心城市的 旅游功能外溢层面，通过途牛旅游的出游数据，分析广州、深圳旅游消费的外溢趋势与方向，从而研究得 到广深两市的旅游辐射腹地范围。研究发现：湾区整体北向的外溢趋势显著；西岸相比东岸，充足的旅游 资源供给尚且未能吸引足够的旅游需求流入；广深在粤港澳大湾区中有着差异化的外溢趋向特征，分别占 据不同的旅游辐射腹地。针对粤港澳大湾区及其核心城市的旅游外溢特征，进一步探寻背后的原因机制， 最终对粤港澳大湾区旅游提出相应的规划建议。 关键词：粤港澳大湾区，大数据，旅游功能，外溢趋向 ResearchontheTrendofTourismFunction Spillover intheBayAreabasedonBigData ACaseoftheGuangdong-HongKong-Macau GreatBayArea Abstract:Under the circumstances ofregional tourism resources sharing and theurban tourism function spillover, this paper makes a study on the spillover effect and trend of tourism function in the Guangdong-Hong Kong-Macau Great Bay Area, based on big data such as Baidu Tourism website, Outdoor Assistant app, Tuniu Tourism website.The sightseeing Data ofBaidu Tourism websitereflectstourism supplies,insteadthe sign-in data of Outdoor Assistant app reflects the tourism demands, with which we analyze the matching degree between the tourism supplies and tourism demands in the bay area.At another level, to study the tourism spillover trend and direction of the two core cities, with the travel data of Tuniu Tourism website, and then learn the tourism hinterlandsof Guangzhou and Shenzhen.The study found:thenorthwardtrendissignificant inthewholebay area. Compared with the east cities, the west cities have adequate supplies of tourism resources and failed to attract enough tourists. Guangzhou and Shenzhen have different characteristics oftourism spillover trend in thebay area, occupying different tourism hinterlands. Furthermore,this research explores the reasonsbehind the characteristics of tourism spillover in the Guangdong-Hong Kong-Macau Great Bay Area and the two core cities.Finally, it