小米手机调研报告终版经典教程.pptVIP

全球顶级供应商;工作流程; Millet phone marketing strategy 小米手机营销策略 The millet technology goal is to become a “world-class” mobile Internet company and successfully broke into the top 500 list of “the rich”. Millet phone packaging strategy are as follows: similar packaging strategies. The millet phone is a different type of mobile phone products, a similar pattern on the packaging, the approximate color and common characteristics.??Millet phone product attributes targeted at mobile phone enthusiasts, the core selling is the high configuration and the integration between hardware and software. Lei Jun, one of the Millet science and technology co-founder is also a partner of a number of enterprises, including Where Customers, Where Customers have a good and complete logistics system, millet can use it to save cost and warehousing savings, but also to provide a strong guarantee for its price strategy. 小米科技的目标是成为“世界级”的移动互联网公司并??功打入《财富》500强榜单。小米手机选择的包装策略如下: 类似包装策略。小米手机对旗下不同类型的手机产品，在包装上采用相近的图案、近似的色彩和共同的特征。小米手机将产品属性定位于发烧友手机，核心卖点其实是高配置和软硬一体。小米科技创始人之一雷军本人也是包括凡客在内的多家企业的合伙人，凡客拥有良好完善的物流体系，小米采用凡客的物流仓储可以有效地节约成木，同时也为小米的价格策略提供了有力保证。; ;● the product is for attention, acquisition, use, or consumption in order to meet certain desires and needs everything to the market . 品是指为留意、获取、使用或消费以满足某种欲望和需要而提供给市场的一切东西. 使用的是“对等译法”，以及词法的抽象译法, 其中product原本的意思是“产品”，在这里将其抽象化，指的是品质. ● Millet phone in the foundation of the original product MI-ONE Plus in May 15, 2012. 2012年5月15日，小米手机在原有产品MI-ONE Plus的基础之上发布了...... 使用了断句译法 ● Millet phone product attributes targeted at mobile phone enthusiasts, the core selling high configuration and hardware integration. 小米手机将产品属性定位于发烧友手机，核心卖点其实是高配置和软硬一体. 使用了转态译法，将被动时态译为主动时态 ;● Price changes on demand influence diagram, inelastic and elastic demand, a condition called inelastic demand; impact of price changes on demand is called demand elasticity. 价格变动对需求影响图，无弹性和有弹性需求小，这种情况称为需求无弹性;价格变动对需求影响大，则叫做需求有