广西GS城市绿化公司发展战略研究-工商管理专业论文.docxVIP

STUDY STUDY ON THE DEVELOPMENT STRATEGY OF GUANGX I GS URBAN GREEN I NG COMPANY ABST队CT With the speedy development of urban greening industry both home and abroad，the essay takes the Guangxi GS Urban Greening Company as the research target，analyzing deeply the inner and outer environment that the company confronts，building up a systematic research frame for the company development，making out the customized development strategy and offering the measures to guarantee the implementation of the development strategy． Firstly，analyze comprehensively the strengths and weaknesses of the company．The research indicates that the company excels in high qualification,noticeable product differentiation,greening construction experience，while it is weak in enterprise scale，product structure，brand image and capital raising． Secondly,analyze the outer environment using PEST and Porter competitive model． When analyzing the macro environment，it indicates that since 1 990s，the domestic urban greening industry has been developing quickly．Currently,the environment of politics， economy and social culture favors the company development，while the higher requirements afe put forward i11 the technical aspect．When analyzing the micro environment，it indicates that the greening industry in Guangxi will remain the trend of fast development in five years· The competitors and substitutes in the industry can hardly affect the company business，but the suppliers with the advantage of differentiation,buyers and potential competitors Can threaten the company development． Lastly,build up a systematic research frame for the company development strategy by using SWOT．The research suggests that GS Company take the transformation as the company development strategy．Specifically,the company should enhance its core competitiveness through differential developmental position,strategic alliances，innovation orientation．It should also make efforts to build the company image，improve its system and strengthen produ