广西国泰投资公司发展战略研究-工商管理专业论文.docxVIP

RESEARCH RESEARCH ON DEVELOP I NG STRATEGY OF GUANGX I GOUTA I I NVESTMENT COMPANY ABSTRACT Economic shocks in the market today,how does the enterprise in full to stand to the invincible position in the fierce competition in the market environment，how to use their own advantages，grasp the external opportunities and internal resources，avoid the external risks and overcome intemal weaknesses，accurate positioning of the enterprise business，to develop the companys development strategy,and to develop the corresponding security measures， which for the development of enterprises to very important role．Scientific and rational development strategy and effective implementation of the strategy is the citys investment companies to adapt to market changes，build core competitiveness，access to long—term sustainable development ofthe fundamental． The based on the theory of enterprise strategy management，Cathay Company as the research object，on the internal and external environmental factors were detailed analysis，to fully understand their intemal advantages，disadvantages and facing the external opportunities and threats and to carry on the analysis．SWOT analysis matrix，Porter’S five forces model， Boston matrix and strategic analysis tools，discussion on how to locate the Cathay Pacific’S corporate strategy,how to choose the enterprise strategy．At the same time to determine the development strategy,but also to develop effective safeguards． The article also put forward the Cathay Companys vision and mission；do a good job in urban operations，to make the city more beautiful，to become the first class city in Guangxi city operators．Will Cathay company build a Guangxi influential investment financing platform for the company as one of the goals proposed Cathay company in development strategy choose to implement diversification strategy,do a good job in the urban infrastructure investment and construction industry at the same time，seek policy support intervention in the land market develo