广西民族印刷厂发展战略研究-工商管理专业论文.docxVIP

Strateg Strateg i C Research on the Deve I opment of Guangx i Nat i ofla I i ty Press Factory Abstract Presswork industry is becoming an great scale trade in our country and keeping annual growth rate at two digits．Along with the gradual establishment of the uniform nationwide market of presswork，competition between presswork enterprises has been outspreaded in a nationwide scope．As a state-owned presswork enterprise for books and periodicals，which belonged to the Governmental Organs for Journalism and Publication，Guangxi Nationality Press Factory has lost its power for competition in the marketing tidal wave gradually，faced a sliding of benefit and barged up against obstacle in its way of development Nowadays，how to employ its own superiority,to buildup the power of competition and to keep its existing leading footing in combination with exterior environment of the enterprise，has become a significant task for presswork enterprises Establishment and implementation of correct strategy have been associated with the fortune’s wheel for the enterprise． This article hopes to carry out investigation，clean—Up and analysis to the exterior envirounlent of the emerprise and the environment of the same trade through research on development strategy of Guangxi Nationality Press Factor}，and has probed into discussion about development strategy of this enterprise in combination with analysis on its internal resource and capacity and exertion of strategic planning tools．In this way，two targets will be reached：the first is that a proper strategy is found for the development and grown-up of this enterpfise；the second is that the problems which fall across presswork enterprises for books and periodicals when they have reached a certain scale This is to offer useful help to congener enterprises． This article is divided into six chapters．Chapter one is introduction，which introduces the background，used theory and method for the thesis；chapter two analyses the external macr．oscopiea