关于我国商品包装业发展的战略思考-企业管理专业论文.docxVIP

AbstractPacking Abstract Packing has double mean：first，the process of packaging design and product，second， all kinds of container of goods．Nowadays．packing act a more and more important role in our life，and it functions better and better．Through the long and zigzag development，pack— ing enriches itself with continuous variety of its connotation，and SO the function of packi— ng is already much more than protection and conveyance today． In this thesis，demonstration analytical method and criterion analytical method are mainly used，we also pay more attention to the exoterica that theory is based upon practice． We are groping for the meanings of developing packing industry of our country by using the method of discriminate thought，looking up kinds of literature and researching 0U the spot，then analysis with all the data and information．In tllis period，I also think much of the international state of packaging，especially the competition situation；another important thing is that it iS combined with the fact of our country．Wj bring forward the countermea— sure in allusion to the problems that exist in Chinese packaging development；bring for- ward design strategy to multipie demands；and bring forward strategy of participate in inte- rnational competition because of the society condition．In conclusion，it’S necessary for US to stren【gthen ourselves from human resource、management、advertisement、customer、 reputation、product、circulation、information、service etc．At the same time．the competition between enterprises is one of the most important factors too． “Analysis problems--Found out the difference—Solve problems”． it is the main clue of this article．According to the information what we have got about packaging,we know, what we should do are：attach much importance to the quality of human resource； emphasis on joint venture；pay more attention to advanced technology；utilize resources reasonably；connect with outsourcing；improve the imbalance of packaging development between difierence